Unsung

The Pursuit of Heroic Beer

Unsung Brewing Co founder Mike Crea came to the table with an irresistibly exciting vision for a comic book inspired brewery. A strategy workshop set the stage for a show-stopping brand infused with comic book lore. When Mike found a location half a mile from Disneyland directly across the street from the Anaheim Packing House, it was clear his brand was in for a bold opening act. A dream team of collaborators was assembled, including the prolific SoCal illustration luminary Dane Danner, to unleash heroic brand expression from beer can to tasting room. The result is an ever-expanding universe of heroes, villains, and mythic beer storytelling through the 16oz canvas!

Creative direction, art direction, design, copywriting, character narratives: Sean Kelley | Illustration & logo lettering: Dane Danner | Interior design: Stacy Kelley | Furniture, sculptures: Miki Iwasaki | Photography: Brandon Klein and Antonio Diaz de Sandi