STOA

New place. Old Soul.

In positioning a luxury mid-rise situated next to the oldest cathedral in downtown Los Angeles, the STOA brand was inspired by a synthesis of old and new. An archeology exercise unearthed photographs from inside the church, rich in texture and history. This tapestry informed a system of old world patterns, remixed for the cultural renaissance happening in DTLA.

Art direction & design: Sean Kelley | Creative direction: Ron Miriello