North Park Beer Co.

Arts & Crafts & Malt & Hops

Over the course of a decade, home brewer phenom Kelsey McNair methodically planned his professional debut. When the time came to launch North Park Beer Co, he had a clear vision for an Arts & Craft inspired brewery brand inspired by local Craftsman architecture and the broader Arts & Crafts movement.

Research involved a deep dive into historical archives, developing a brand identity with heavy influence from the hand drawn lettering of Dard Hunter and the Roycrofters of upstate New York. The expansive beerhall space called for extensive graphic integration, and a robust collaboration with Basile Studio helped to infuse the visual language of the brand into the guest experience.

Creative direction, art direction, design: Sean Kelley | Interiors: Basile Studio | Photography: Auda & Auda