The Jaxon

Rebuilding blocks.

Compelling architecture was the driving force in activating a lesser-known section of Santa Monica. The objective for the brand and signage– to support and blend seamlessly with the built environment as if a single creative visionary touched every element. The faceted faces of the architecture informed a system of block shapes that can be endlessly reconfigured for various signage, print, and digital applications. Companion project to Elevate.

Art direction & design: Sean Kelley | Creative direction: Ron Miriello