GameCraft

Game On.

Founder Scott Cebula of GameCraft Brewing Co came to the table as a life-long gamer with a vision to provide something missing in the Laguna Hills area– top score craft beer! The project called for developing clarity for the brand premise, and setting a gameplan to develop a fun-loving and fresh identity inspired by science-fiction titles with a smidge of retro nostalgia.

The program involves an icon system, a squad of “brewbot” characters to educate guests about the brewing process, and an alien alphabet providing hidden easter eggs throughout retail spaces and packaging. Guests in the tasting room enjoy IRL social connection with games from cornhole and ladder golf to board and card games within a backdrop of sci-fi drenched wall graphics.

Creative direction, art direction, design: Sean Kelley | Illustration & photography: Eliot Napalan | Furniture: Miki Iwasaki